EAW Totals Trends
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EAW Totals · nightly reports and sales history

EAW Totals Trends

Every 6:15 PM report since July, plus six months of the “Sold Cars” and “New Arrivals” WhatsApp threads and nine months of VinSolutions leads. The EAW Daily Totals page carries the short version every night; this is the full report. Nothing here is estimated; where a source has a gap, the chart says so.

Aged cars

ACV MAX

Price vs. market by age

How a car is sorted

    Six months of sales

    Ready now · WhatsApp

    Every post in “Sold Cars” from Mar 23, the day the thread starts on this Mac. Photo posts are stored twice and counted once; 19 posts marked OVE, buy now or wholesale are left out. Weeks run Monday to Sunday; the first and last weeks are partial.

    Three counts of the same month

    Ready now · reconciliation

    “Sold Cars” postsVinSolutions soldSales Tracker units

    The Sales Tracker is the source of truth for units and rep credit. It is not updated daily, so its bar shows only for months that are final (10 days after month end).

    The leads behind the sales

    Ready now · VinSolutions

    Good leads per month

    ContactedNever contacted

    By source

    From the monthly Sales Leaderboard exports, all reps combined. Close rate = sold ÷ good leads in VinSolutions. Each month uses that month’s own full export.

    From “New Arrivals” to sold

    Ready now · since Aug 1

    Days from arrival post to sold

    Only arrival posts that include a VIN can be tied to a sale; the thread started carrying VINs in August. Earlier posts describe each car (year, model, miles, asking price) but not which stock number it became.

    How deals are written

    Ready now · as posted

    Share of “Sold Cars” posts with a stock number that mention each item. A post that leaves it out is counted as not having it, so these are floors, not exact F&I rates.

    Website and SEO: the monthly Cox review

    Dealer.com · Amanda Neubelt & Neil Hoggard

    What Cox reported, month by month

    How to read it: “organic” means shoppers who found the website through Google search, not ads. Numbers are exactly as Cox wrote them in that month’s report; a dash means Cox did not give that number. Hover a cell for the year-over-year change Cox noted.

    Open items from the last call

    Pages Cox built or improved

    Call notes

    Sold vs. new arrivals: before and after the boards

    ACV MAX + WhatsApp

    Cars received vs. retail sold, by month

    Cars receivedRetail sold

    How to read it: each month has two bars. When the orange bar is taller, more cars came in than sold and inventory grew. The dashed line marks Aug 6, when the boards started.

    Share of cars announced in “New Arrivals”

    Matched for certainLikely range (no VIN in the post)

    How to read it: the share of cars received that month that were posted to the team in WhatsApp “New Arrivals”. Before September most posts had no VIN, so they are matched by year and model, which misses some; the dashed top shows how high the real share could be.

    Before vs. after, side by side

    How to read it: the first rows are about getting a car in front of shoppers and the team; the last rows are about how fast it sells. The boards are meant to move the first rows, and the hope is the last rows follow.

    Cars that got a board vs. cars that didn’t (same weeks)

    Sold vs. new arrivals, by week

    Ready now

    Sold (WhatsApp “Sold Cars”)New arrivals (“Just Arrived” boards)

    Weeks run Monday to Sunday. Boards were only reported from Aug 7, so arrivals start with the week of Aug 10. The week of Sep 28 is Monday to Wednesday only. Thursday Sep 24’s four sales were never itemized (WhatsApp couldn’t be read that night) and are counted from Friday’s report.

    Inventory and days’ supply

    Ready now

    Total inventory

    Days’ supply

    Days’ supply = tonight’s inventory ÷ average sold per day over the last 14 calendar days. It starts Aug 10, when 14 days of sales history exist.

    When cars sell

    Ready now

    Time each sale was posted to “Sold Cars”, Central. Darker = more sales in that hour. Sunday had one sale in ten weeks.

    Recon pipeline, every night

    Ready now

    Getting in (in transit, inspection, approval)Mechanical & partsOffsiteFinishing (detail, wash, pictures)

    Gaps are nights iPacketRecon couldn’t be read (Aug 11, 19, 21). Front Line Ready and Wholesale are excluded, as on the nightly report.

    Recon aging watchlist

    Ready now · would flag nightly

    Days = calendar days since the unit first showed up in a recon snapshot. The path is every stage it was seen in, in order.

    From the lot to sold

    Ready now

    “Just Arrived” board → full photo set

    Full photo set live → sold

    Matched on stock number across reports. Only units whose first board or first full set happened inside this history are counted, so the first weeks undercount older inventory.

    How much to trust each night

    Ready now

    41 of 50 nights were complete straight from the scheduled run. The other nine are marked below so a trend line never hides a missing input.

    CompletePart of the data missingDelivered by hand from a local session

    Ideas for the Totals page

    Ranked by how much each would change a decision. “Ready now” means the history above already supports it. “Needs a field” means the nightly run would have to record one more thing.

    How to add it